It all started the day he met Robert Frank. Next thing he did the following day was to give up his job in advertising and start chasing fleeting moments on the streets of New York, by using Kodachrome film rolls. Vibrant orange, neon blues, mustard hues, wild green and golden vibes that added color to the art scene of the 60s. Literally.

Joel Meyerowitz would later become an icon of New Color Photography.



He is speaking of his images as field photographs where nothing in particular stands out, everything is equally important, no distinction between foreground and background. The eye reads it as a whole.



Color suddenly expressed more, provided more content. He would be drawn to the same hair color, again and again. The images became very specific: a series of redheads, that turned into a book. His portraits would go further and include different ages, a entire spectrum of femininity.




For some time, he would photograph from the same angle, both in black and white and color. The exhibition shows this experiment. The differences are obvious. After a while, he returned exclusively to color.

It simply held a lot more information.


This retrospective shows it clearly. Paying attention to the surroundings, anticipation is everything.

Joel Meyerowitz. Why color?
C/O Berlin Foundation Amerika Haus
Hardenbergstraße 22–24
10623 Berlin